We are committed to making every moment you spend online count towards a better planet. Our priority is transparency and we are working relentlessly to demonstrate that your efforts are having a real, measurable impact on atmospheric carbon. We know trust isn't due, it's earned and we're dedicated to ensuring that our actions add up to our promises and that you have full transparency over where every penny you spend ends up and the positive impact that it creates.
If we were you this is the main thing we'd want to know... How much money we actually put into removals. We are working on making this even better as grow!
Marketing to get more people, The website (& removing the carbon it makes), Our teams salaries and Renting our little office
Tree planting and direct carbon capture with our friends at one tree planted & card processing fees.
We only work with initiatives and organisations that have the highest standards and levels of integrity. We have personally vetted and spoken to each initiative we work with as well as being advised by our board on the most impactful ways to invest in carbon removal.
It is essential to ensure that the project would not have happened without the offsetting. The project should be additional, meaning that it would not have been implemented without the funding from the carbon offset.
The project should be permanent, meaning that the carbon sequestered or avoided emissions will remain stored or reduced for a long time. The project should have a long-term plan for maintaining the carbon reduction or sequestration.
It is important to invest in projects that are innovative and potentially underfunded by traditional climate investors. These projects have the potential to break new ground in carbon reduction or sequestration and could have significant long-term impacts on climate change mitigation.
The project must have a real, measurable, and verified impact on reducing or removing carbon emissions. The project should have a clear and transparent monitoring and verification system to ensure that the claimed reduction in emissions is accurate.
The project should have additional social, environmental, and economic benefits beyond carbon reduction or sequestration. These benefits could include job creation, biodiversity conservation, or community development.
It is essential to ensure that the carbon credits are not double-counted. The project should have clear ownership of the carbon credits and demonstrate that the carbon credits are not sold to multiple buyers or used to meet multiple carbon reduction targets.
When it comes to removing carbon from the atmosphere no one has a better cv than good old trees. They literally suck up carbon & turn it into wood, pretty magical really. Experts reckon Planting a few billion trees is crucial to reduce the impact of climate change!Read more
The new kid on the block! Direct air capture technologies are insanely clever. They use massive fans and a rather hot kiln to manipulate the molecular structure of air & permanently store the carbon from it in the form of stone that can be buried under the ground! Forever(ish)!Read more
Carbon offsetting has a bad reputation due to its lack of transparency and failure to produce measurable results, leading to scandals with some of the largest certifiers. That's why we don't work with carbon offsetting projects. Carbon removals are distinct from offsetting, with the former ensuring an exact unit of carbon is removed from the atmosphere, while the latter represents an amount of carbon avoided in the future.
Also known as "negative emissions," it refers to activities or technologies that actively take carbon dioxide out of the atmosphere and permanently store it elsewhere.
Involves compensating for carbon emissions by investing in projects or activities that prevent future emissions or equivalent amounts of carbon dioxide that would have otherwise been emitted, rather than actually removing emissions from the air, also known as “carbon avoidance”.
Measurable, which means they can guarantee the amount of carbon removed
Can’t be quantified
These processes can be natural (e.g., afforestation, reforestation, soil carbon sequestration) or technological (e.g., direct air capture, carbon capture and storage).
These projects can include renewable energy generation, forest conservation, methane capture, or other emission reduction initiatives.
Aim to reduce the overall concentration of carbon dioxide in the atmosphere, directly mitigating the effects of climate change.
Typically implemented by businesses or individuals seeking to balance out their own carbon footprint.
Directly address the root cause of carbon emissions.
Carbon offsetting does not directly remove carbon dioxide from the atmosphere but rather compensates for emissions by funding projects that reduce emissions elsewhere.
Expensive & high quality
In summary, carbon removals involve actively removing carbon dioxide from the atmosphere, whereas carbon offsetting involves compensating for emissions by supporting projects that reduce emissions elsewhere but do not directly remove carbon dioxide.
Carbon removals are some of the most innovative and exciting projects in the fight against climate change. They are far superior and higher quality than offsetting, which is why they are more expensive, because more goes into researching, measuring and protecting the projects. But we believe in quality over quantity and if you pay for peanuts you get monkeys.